Business English

Module 1
HUMAN RESOURCES:
• Staff development and training
• Job descriptions and job satisfaction
• Letters of enquiry and applications
• Telephone skills

Module 2
MARKETING
• Promotional activities and branding
• New product development
• A stand at a trade fair
• Establishing relationships and negotiating

Module 3
STARTING NEW BUSINESS ACTIVITIES
• Going it alone
• Financing the start up
• Starting up in a new location
• Presenting your business idea

Module 4
BUSINESS TRAVEL
• Business hotels and sales conferences
• Business conferences
• Reports
• Business Meetings

Module 5
NEW TECHNOLOGIES, INNOVATION AND CHANGE
• New technologies and change
• Using the internet
• A Staff survey
• Off shoring and outsourcing

Module 6
CUSTOMER RELATIONS
• Customer loyalty
• Communication with customers
• Corresponding with customers
• A business seminar